Fashion Tech Founders Lose Their Identity When They Pivot
Fashion tech founders in India face an acute identity crisis during pivots, failures, or acquisitions. The sector's dependence on capital-heavy logistics and thin margins forces rapid reinvention. What founders believe about their brand rarely survives contact with unit economics.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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