Fashion Tech's Free-to-Paid Problem in India
Fashion tech platforms in India struggle to convert free users to paid. Median conversion sits at 2-3%, far below SaaS benchmarks. Timing, payment friction, and category psychology explain why.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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