Fashion Tech PLG: Why India's Free Tier Works Now
India's fashion tech startups are winning through free tier design, not paid acquisition. UPI, phone cameras, and tier-2 audiences created a unique PLG moat. Conversion happens at specific friction points—not through broad discounts.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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