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Sector Thesis·4 min read·Week 2

Fashion Tech PLG: Why India's Free Tier Works Now

India's fashion tech startups are winning through free tier design, not paid acquisition. UPI, phone cameras, and tier-2 audiences created a unique PLG moat. Conversion happens at specific friction points—not through broad discounts.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#fashion-tech#product-led-growth#india-stack#plg-strategy

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Fashion Tech PLG: Why India's Free Tier Works Now · Aletheia Insights