Fashion Tech in India: White-Label vs Own Brand at Scale
White-label fashion tech captures unit economics faster in India's fragmented market. But own brands become mandatory at ₹100Cr ARR when margins compress. The inflection happens when logistics costs stabilize and inventory turns exceed 8x annually.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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