FemTech B2B Sales in India: Why Enterprise Deals Stall
FemTech sales cycles in India stretch 18-24 months for enterprise deals. Most startups target consumers directly, ignoring a $2B+ institutional TAM. The real bottleneck isn't product—it's champion identification in fragmented healthcare systems.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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