FemTech D2C vs Channel: Why India's Infrastructure Breaks the Playbook
D2C works for FemTech in metros. Channel wins in Tier 2+. India's logistics, payment fragmentation, and stigma around women's health demand a hybrid model now, not later.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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