Why FemTech Subscriptions Fail in India (And Who Actually Pays)
FemTech subscription models collapse outside metros because Indian women buy health episodically, not habitually. Transaction-based models work where predictability exists: contraception refills, period tracking accessories, diagnostic bundles.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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