Fintech Competition in India: Beyond Incumbents and Hype
India's fintech market has 2,300+ startups chasing similar use cases. Winners will compete on unit economics and distribution, not product novelty. Incumbents control rails; startups must own customer behavior.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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