D2C vs Channel: Fintech's Distribution Fork in India
D2C fintech in India faces a cost-per-acquisition trap that favors channel distribution. The infrastructure stack (Aadhaar, UPI, APIs) removes technical barriers but not customer acquisition ones. Timing matters: winners are likely hybrid, not pure-play.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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