Fintech's Niche Trap: Why Horizontal Play Fails Without Sequence
India's fintech winners scale from disciplined niches, not broad platforms. The playbook requires customer density first, then adjacency. Most founders jump to horizontal too early and burn.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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