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Sector Thesis·3 min read·Week 20

Why Fintech Founders Ignore Exit Signals

Indian fintech founders hold onto failing products despite clear market signals. Sunk-cost psychology combined with India Stack timing creates dangerous blind spots. Understanding this trap separates surviving founders from bankrupt ones.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#fintech#founder-psychology#india-stack#sunk-cost-bias

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Why Fintech Founders Ignore Exit Signals · Aletheia Insights