Fintech PMF in India: Three Numbers That Actually Matter
Product-market fit in Indian fintech isn't about user acquisition. It's about three specific metrics: 40%+ monthly active user retention, 15%+ repeat transaction rate, and sub-₹50 CAC-to-LTV ratio. Most founders optimize the wrong lever.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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