Why South India's Enterprise Buyers Pick Fintech Differently
South Indian enterprises evaluate fintech vendors on implementation speed and regulatory certainty, not brand. Budget authority sits with CFOs, not procurement. Decision cycles compress to 60 days when UPI integration is involved.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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