Fleet Management's B2C Problem: Why Word-of-Mouth Fails
Fleet management in India has built strong B2B moats but faces a viral growth ceiling. Consumer adoption loops don't compound because the unit economics of referral don't work below fleet size 5.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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