Fleet Management in India: D2C Loses to Channel
D2C fleet management software fails in India because operators trust dealers, not apps. Channel distribution costs 30% more but converts 5x faster. India's fragmented operator base and cash-heavy decision-making make direct sales economically broken.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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