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Sector Thesis·4 min read·Week 22

Fleet Management in India: Enterprise Traps vs SMB Gold

Enterprise fleet deals look bigger but lock you into 18-month sales cycles and single-customer dependency. SMBs adopt faster, pay on time via UPI, and let you scale to 50+ customers in the same timeframe. The real moat is India Stack, not features.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#fleet-management#india-stack#smb-vs-enterprise#go-to-market

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Fleet Management in India: Enterprise Traps vs SMB Gold · Aletheia Insights