Why Fleet Founders Won't Pivot (Even When Data Says They Should)
Fleet management founders in India are trapped by sunk costs, not market logic. They've already deployed GPS hardware, built driver relationships, and raised capital around one thesis. Pivoting means admitting the first bet was wrong.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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