Food & Beverage: Why API Infrastructure Loses to Vertical Integration
India's food & beverage winners are vertically integrated, not API-first. Supply chain fragmentation and cash-on-delivery dominance make platform plays structurally weak. The moat belongs to operators who own distribution.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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