F&B B2B Sales in India: Champion Maps, Deal Sizes, 18-Month Cycles
F&B B2B sales in India run 18–24 months, not 6. Champions are operations heads, not procurement. Deal sizes cluster at ₹15–50L for regional chains, ₹2–8Cr for national ones. India Stack enables faster verification, not faster deals.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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