F&B Retention: What Healthy Looks Like at Each Stage
Indian F&B startups must hit 35-40% monthly retention at seed, 50%+ at Series A. Most fail because they optimize transaction frequency, not repeat decision-making. Retention benchmarks differ sharply by unit type—cloud kitchens, QSR, aggregator—and all lag SaaS by 15-20 percentage points.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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