Community-Led Growth: The Real F&B Playbook in India
F&B brands scaling fastest in India bypass ads. They build WhatsApp groups, tap hyperlocal influencers, and weaponize trust. UPI + low data costs make this viable now.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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