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Sector Thesis·4 min read·Week 5

Why F&B Founders Ignore India's Best Distribution Channel

Most F&B founders chase retail or online delivery. Meanwhile, FMCG distributors move 70% of packaged food in India. The real gap: no one is retrofitting existing distribution networks for premium, fresh categories. This is where margins live.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#food-beverage#distribution-strategy#india-startup#b2b-logistics

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Why F&B Founders Ignore India's Best Distribution Channel · Aletheia Insights