First 10 hires in Indian F&B: roles, equity, mistakes
Building F&B in India requires hiring in a specific sequence. Operations and supply chain come before marketing. Equity norms differ sharply from SaaS. Early culture mistakes—especially around cost obsession—create permanent operational debt.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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