When Indian F&B Should Go Global: Market Selection Framework
Indian F&B founders often expand too early or to wrong markets. Data shows Southeast Asia, not US, is the rational first move. Timing matters: wait until unit economics hit 40%+ gross margins and CAC payback under 6 months.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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