When to Pivot in Indian F&B: Data Signals Over Gut
Indian F&B founders often pivot too late or too early. This framework uses unit economics, supply chain friction, and payment velocity to signal when pivoting is rational. Timing matters more than the pivot itself.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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