Why Food Founders Stay When Data Says Exit
Indian F&B founders ignore clear failure signals due to sunk costs and founder identity. The sector's cash-burn structure amplifies this trap. Understanding the psychology reveals why 73% of food startups miss their pivot window.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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