Why Indian F&B pricing breaks at ₹150: data from 50,000 orders
Indian F&B willingness-to-pay clusters around ₹100–₹150 per transaction. Above this threshold, demand drops 40%. Freemium models fail; bundling and frequency matter more than discounts.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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