Why Food Subscriptions Fail for 90% of Indian Cohorts
Subscription models dominate food discourse but transaction-based wins in India. Only wealthy metros + office workers sustain recurring payments. UPI's friction-free nature actually accelerates transaction behavior, not subscriptions.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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