Vertical Wins in Indian F&B. Here's Why.
Horizontal F&B platforms struggle in India due to unit economics and fragmentation. Vertical plays—focused on one cuisine, format, or geography—capture margin, build brand, and scale profitably. Data shows verticals achieve 40% higher gross margins than multi-format chains.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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