Food Tech B2B SaaS: The India Stack Playbook
India's food supply chain moves $50B annually but runs on WhatsApp and cash. B2B SaaS founders targeting this sector need a different playbook: smaller check sizes, higher churn, but 10x margin capture. This is the ICP, pricing, and expansion framework that works.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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