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Sector Thesis·3 min read·Week 21

Food Tech India: B2B's Unit Economics Beat B2C Today

B2C food delivery and quick commerce have captured attention but face brutal unit economics in India. B2B—from cloud kitchens to supply chain—shows sustainable paths with 3-4x better CAC recovery and shorter sales cycles than direct-to-consumer models.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#food-tech#unit-economics#b2b-vs-b2c#india-startups

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Food Tech India: B2B's Unit Economics Beat B2C Today · Aletheia Insights