Food Tech's Distribution Trap: Direct Won't Work
Direct-to-consumer food tech startups face unit economics that compound negatively. Embedded models in existing platforms—WhatsApp, JioMart, quick commerce—match India's actual payment and trust patterns. Winners won't build brands; they'll build supply.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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