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Sector Thesis·4 min read·Week 23

Food Tech's Real Customer: Enterprise Or SMB First?

Enterprise kitchens and SMB restaurants face different friction points. SMBs move faster but pay slower. Enterprise needs custom integrations but guarantees volume. Timing determines who wins first.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#food-tech#india-stack#smb-vs-enterprise#india-startup-strategy

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Food Tech's Real Customer: Enterprise Or SMB First? · Aletheia Insights