Food Tech PMF in India: Signals vs. Noise
Food tech founders mistake unit economics for product-market fit. Real PMF in India shows three non-negotiable signals: repeat purchase above 60%, unit margin positive within 18 months, and geographic expansion without marketing spend increase. Most startups chase payment penetration, not actual customer stickiness.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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