Food Tech GTM: Why Distribution Beats Product in India
India's food tech sector fails because founders chase consumer apps first. Distribution through existing channels—kiranas, logistics networks, institutional buyers—moves product faster. The winning playbook leverages India Stack for unit economics, not just convenience.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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