Food Tech Fear: Why Negotiation Anxiety Kills Term Sheets
Food tech founders in India often negotiate from fear—margin pressure, unit economics anxiety, competitive desperation. Confident founders separate real risk from perceived scarcity. This costs 2-3 points of equity and worse, removes founders from the negotiating table.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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