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Sector Thesis·3 min read·Week 23

Gaming in India: Direct Product Trap vs Platform Embedding

India's gaming market is $2.2B but fragmented across 420M+ players. Direct gaming apps chase distribution through ad spend; embedded games in fintech and social platforms capture deeper engagement. The economics favor platforms, not standalone games.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#gaming#distribution#fintech#india-stack

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Gaming in India: Direct Product Trap vs Platform Embedding · Aletheia Insights