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Sector Thesis·4 min read·Week 4

Gaming PLG in India: Free Tier Design for 300M Players

India's gaming market hit $2.6B in 2023, driven by free-to-play adoption. PLG works here differently: free tier design must account for payment friction, data costs, and device heterogeneity. Conversion happens through engagement triggers, not paywalls.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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Gaming PLG in India: Free Tier Design for 300M Players · Aletheia Insights