Gaming's Churn Problem: Subscription vs Pay-Per-Use in India
Indian gaming companies chase users, not revenue. Subscription models show 40-60% monthly churn. Pay-per-use generates better unit economics but requires different unit structure. The real winner: hybrid, anchored to India Stack payment rails.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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