Why Genomics Startups Are Finally Finding B2C Traction in India
Indian genomics startups are moving from B2B testing labs to direct consumer models. Aadhaar-linked health data, rising middle-class health anxiety, and WhatsApp-native referrals create a new growth loop. The window is narrow but real.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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