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Sector Thesis·4 min read·Week 24

GovTech in India: Direct Product or Embedded Play?

Direct GovTech products in India face distribution friction despite Aadhaar's reach. Embedded plays in banks and fintechs scale faster. The real constraint isn't technology—it's government procurement speed and trust cycles.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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GovTech in India: Direct Product or Embedded Play? · Aletheia Insights