HealthTech D2C vs Channel: India's Real Trade-offs
D2C HealthTech in India faces structural headwinds: last-mile delivery costs, low repeat rates, and fragmented payment methods. Channel partners (pharmacies, clinics, diagnostics) offer faster reach but demand margin cuts and control loss. The winning play depends on unit economics below ₹500.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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