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Sector Thesis·4 min read·Week 5

HR Tech Sales in India: Why 18-Month Cycles Don't Work

HR tech sales in India follow different unit economics than US playbooks. Enterprise deals take 18-24 months. SMB deals are transactional but require ground presence. The real money is in payroll integrations, not ATS.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#hr-tech#b2b-sales-india#sales-cycles#payroll-software

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HR Tech Sales in India: Why 18-Month Cycles Don't Work · Aletheia Insights