HR Tech Sales in India: Why 18-Month Cycles Don't Work
HR tech sales in India follow different unit economics than US playbooks. Enterprise deals take 18-24 months. SMB deals are transactional but require ground presence. The real money is in payroll integrations, not ATS.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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