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Sector Thesis·3 min read·Week 5

HR Tech PLG in India: Why Free Tiers Fail, Conversion Works

HR Tech startups copying US PLG playbooks lose India's SMB market. Free tier design must align with India Stack adoption patterns, payroll cycles, and multi-stakeholder buying. Conversion happens at compliance friction, not feature richness.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#hr-tech#product-led-growth#india-saas#plg-playbook

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