HR Tech PLG in India: Why Free Tiers Fail, Conversion Works
HR Tech startups copying US PLG playbooks lose India's SMB market. Free tier design must align with India Stack adoption patterns, payroll cycles, and multi-stakeholder buying. Conversion happens at compliance friction, not feature richness.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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