If The Jugaad Master Were Your Advisor on Runway
Bollywood's most resourceful problem-solver never needed the right tools — just the right thinking. That philosophy keeps startups alive when the bank account looks alarming.
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“A bridge round is not a solution to runway problems. It's a 6-month delay on the same conversation. Fix the underlying business before you ask for more time, or the next conversation will be harder.”
“Urban Company extended their runway by 18 months without raising a single rupee — by cutting costs in the right places and doubling down on the highest-margin service categories. The discipline was more valuable than the capital would have been.”
“Revenue-based financing, strategic partnerships, and customer advance payments are three runway tools that most Indian founders have never considered. They should be in every startup's toolkit before the next fundraising cycle.”
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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