If The Wall Were Your Advisor on Churn
The greatest defensive batsman in cricket history never attacked without protecting the crease first. Most SaaS founders haven't learned that lesson yet.
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“Your best growth lever is the customers you already have. Cutting churn from 5% to 2% monthly doubles LTV without spending a rupee on acquisition.”
“Most Indian SaaS founders measure churn annually. The Wall would measure it daily — because decay compounds faster than growth in the early stages.”
“The first question isn't 'how do we acquire more?' It's 'why do customers leave?' Build an exit interview process before you build another feature.”
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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