India's B2B SaaS Isn't Dead. The Version You're Building Is.
The ₹50Cr ARR SaaS playbook from 2019 doesn't work in 2025. Here's exactly what replaced it — and why most founders are still building the old version.
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“The India B2B SaaS advantage was never 'cheaper engineering.' It was proximity to workflows that global SaaS never understood. That advantage still exists — most founders are just applying it to the wrong problem.”
“Vertical SaaS with compliance moats (GST, TDS, FSSAI, SEBI) is the most defensible category in Indian B2B. Regulation creates switching costs that no competitor can engineer away.”
“AI is commoditizing the cost-arbitrage advantage faster than the ecosystem acknowledges. The founders who see this early are pivoting to workflow lock-in. The ones who don't are building for a market that's 18 months from not existing.”
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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