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Sector Thesis·4 min read·Week 5

InsurTech B2B Sales in India: 18-Month Cycles, Small Checks

InsurTech B2B sales in India operate on 18-24 month cycles with deal sizes of ₹20-50L for SMBs and ₹2-5Cr for enterprises. Champion identification remains harder than product fit. The India Stack enables distribution but doesn't shorten procurement.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#insurtech#b2b-sales#enterprise-sales-cycles#india-startup-playbook

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InsurTech B2B Sales in India: 18-Month Cycles, Small Checks · Aletheia Insights