InsurTech in India: Enterprise or SMB first? The data says SMB.
Enterprise insurance in India moves slower than founders expect. SMB routes—via fintech rails and gig platforms—are compressing sales cycles from 18 months to 6 weeks. The India Stack made SMB distribution possible. Enterprise still requires trust, which takes years.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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