Why InsurTech Pricing Fails in India (And How to Fix It)
Indian InsurTech companies copy US freemium playbooks and collapse. Willingness-to-pay data shows urban India will pay ₹500-2,000/year for niche coverage. Pricing must anchor to India Stack penetration timelines, not feature parity.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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